The power of powerful brands (:

What do Nike, Adidas, Reebok, Puma all have in common? They're the leading sporting brands around the world. These brands, they compete amongst the market to gain the public's awareness, but with what? The material and standard of the products produced by these companies are all equal. The only thing that gives them the edge is the personality each brand emits. & that, my friend, is only achievable through branding. :)

Perhaps Nike does the best comparatively. In the sporting field, people seek for courage and freedom through sporting. Nike's tagline: "Just do it" has been around for years and has created this idol for sportsmen and sportswomen around the world. Its elegant swish-tick on the sportsman communicates the feel of a cool-adaptive idol. Definitely a feel everyone would want.

Adidas plays in a different line. With it's tagline, "impossible is nothing", Adidas' brand preaches to break the limit within each sportsman. With its three stripes, a sportsman is "transformed" into power-animals that are capable of pushing it to the very last drop of sweat. It gives the sportsman an aura of the feel of being motivated, simply desirable.

The 2 major brands have been competing for a long time now. If you look at it plainly, they're just t-shirts and shoes. But the power of branding has imprinted some magic of higher-level in these simple shoes that give people 'powers' when wearing them. Thats the power of branding. Thats why I wear Nike (:

Written by,
Goh Keng Yu @ Daniel.